In 2021, it was found that ads in paper newspapers and magazines were most trusted ads among Swedish consumers. During a survey, 30 percent of responding adults (18 to 79 year of age) said they considered these ads the most credible and reliable. On the other hand, the least trusted ads were ads in broadcaster video-on-demand services (BVOD) and ads appearing on websites.
Consumer trust in advertising in Sweden as of June 2021, by medium
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Sveriges Annonsörer. (September 15, 2021). Consumer trust in advertising in Sweden as of June 2021, by medium [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320121/trust-advertising-sweden/
Sveriges Annonsörer. "Consumer trust in advertising in Sweden as of June 2021, by medium." Chart. September 15, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320121/trust-advertising-sweden/
Sveriges Annonsörer. (2021). Consumer trust in advertising in Sweden as of June 2021, by medium. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320121/trust-advertising-sweden/
Sveriges Annonsörer. "Consumer Trust in Advertising in Sweden as of June 2021, by Medium." Statista, Statista Inc., 15 Sep 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320121/trust-advertising-sweden/
Sveriges Annonsörer, Consumer trust in advertising in Sweden as of June 2021, by medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320121/trust-advertising-sweden/ (last visited November 10, 2024)
Consumer trust in advertising in Sweden as of June 2021, by medium [Graph], Sveriges Annonsörer, September 15, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1320121/trust-advertising-sweden/
